Premeditatio malorum
The premeditation of all ills
Ancient Stoic philosophers, like Seneca and Marcus Aurelius, often conducted an exercise called premeditatio malorum, which translates to “premeditation of all ills.”
Stoics believed that by visualizing the negative things that could happen in their life, they could make better plans to prevent them, and fearlessly use them to drive growth.
PreMortem today
partner retention
program expansion
At Bionic, our previous company
Fortune 500 partners
in new revenue driven
We built Bionic, acquired by Accenture Song and now running as Accenture GrowthOS, one of Accenture’s most successful acquisitions.
At Bionic, we worked with 50+ of the Fortune 500, driving more than $10 billion in new revenue, in partnership with the C-suite.
Harvard Business Review published a case study on the method behind the GrowthOS and the transformation of the largest CPG company in the world.
PreMortem is the next chapter, focused on driving growth outcomes through AI-native solutions.
Co-Founder & Chief Executive Officer
David builds systems that turn disruption into resilient growth. He is a two-time New York Times bestselling author, including the book New to Big, a four-time exited founder, and an investor in over 150 startups. Prior to PreMortem, David was the co-founder of Bionic and partnered with the C-suite of Nike, Microsoft, P&G, Citigroup, and 50+ of the Fortune 500.
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Co-Founder & Chief Product Officer
Lauren is an expert on the intersection of human judgment and AI systems. Previously, she created Accenture Song’s first enterprise generative AI product, which subsequently grew into a multi-hundred-million-dollar line of business, and scaled the electric vehicle startup Revel from $0 to $50M on automation-driven operations.
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